NorwichWire.co.uk is funded through a combination of display advertising, affiliate links, commercial partnerships, sponsored content, newsletter sponsorships, content licensing and event/media partnerships. A full breakdown of our business model and ownership can be found on our Ownership & Funding page. We are committed to transparency about how we generate revenue so that readers can make informed decisions about the content they consume.
Affiliate Links
Some articles on this site contain affiliate links. Where we include such links, we place a clear and prominent disclosure either at the top of the article or immediately next to the relevant links. The standard disclosure reads:
This article contains affiliate links. NorwichWire.co.uk may earn a commission if you buy through links on this page, at no extra cost to you.
Affiliate income helps us cover the costs of producing independent local journalism. We only link to products, services or experiences that we genuinely believe will be of interest to our readers, and inclusion in an article is never influenced by commercial relationships. For more detail on how we handle sponsored and affiliated content, see our Sponsored Content Policy.
Display Advertising
We run display advertisements across NorwichWire.co.uk, including banner ads, native placements and programmatic advertising. These are provided by third-party ad networks and selected directly by our commercial team. All advertisements are clearly labelled as such, and we do not allow any advertiser to influence editorial decisions or content direction.
Editorial Independence
Our editorial team and advertising operations are entirely separate. The journalists and editors who decide what to cover, how to report it and what conclusions to draw are never directed by advertisers, sponsors or commercial partners. This separation is enshrined in our Editorial Policy, which also sets out our commitment to accuracy, fairness and independence. Advertising revenue – whether from display, affiliate or sponsorship – never determines editorial conclusions.
Reviews, Press Access and Event Tickets
When we review a product, service, show or event, any complimentary access, tickets or press passes are always disclosed. We do not accept payment for positive coverage, and we ensure that our readers know exactly how we obtained access. Our Reviews Policy explains how we handle such material and the steps we take to maintain objectivity.
Sponsored Content and Partnerships
Sponsored articles and commercial partnerships are clearly labelled so that readers can distinguish them from independent editorial content. We maintain a firm wall between our newsroom and commercial operations, and all sponsored material is subject to the same standards of fact-checking and legal review as our regular reporting. Full guidelines are available in our Sponsored Content Policy.
How to Get in Touch
For queries about advertising opportunities, please email advertising@norwichwire.co.uk. For affiliate-related questions or to report a broken or misused affiliate link, contact affiliate@norwichwire.co.uk. Commercial partnership proposals can be sent to partnerships@norwichwire.co.uk. General enquiries may be directed to our Contact page.
If you have a concern about any advertising or affiliate practice on our site, we encourage you to contact our commercial team directly or use our Complaints Procedure. We take all feedback seriously and will investigate promptly.