NorwichWire.co.uk uses cookies and similar tracking technologies to help our site run smoothly, understand how readers engage with our journalism, and occasionally to support our commercial operations. This policy explains what cookies are, which ones we use, and how you can control your preferences. It applies to all visitors from the UK, EU, and elsewhere. For full details about how we handle your personal data, please see our Privacy Policy.
What are cookies
Cookies are small text files stored on your device (computer, tablet, phone) when you visit a website. They allow the site to remember your actions or preferences over a period of time. Most websites use cookies to improve user experience, collect analytics, or deliver relevant advertising. You can manage or delete cookies through your browser settings, but blocking some types may affect how the site functions.
Categories of cookies we use
We group cookies into a few distinct categories. Only essential cookies are set automatically. All other categories require your consent before being placed.
Essential cookies
These are necessary for the core operation of NorwichWire.co.uk – for example, remembering your cookie consent choice, maintaining session security, and enabling basic navigation. Without these cookies, the site cannot function properly. They are set on a legitimate interest basis and do not require prior consent.
Analytics cookies
We use anonymised analytics tools (such as a privacy‑focused, self‑hosted analytics service) to count page visits, track traffic sources, and understand which stories resonate most with our audience. These cookies collect aggregated data only and do not identify you personally. You can opt out of analytics cookies via our consent mechanism.
Advertising cookies
We partner with a small number of trusted advertising networks to serve display ads on our site. These cookies help limit the number of times you see an advert and measure the effectiveness of campaigns. We do not use behavioural advertising that profiles you across other sites – our ad partners are contractually restricted to non‑intrusive, contextual advertising. Ad cookies are non‑essential and require your consent.
Affiliate tracking cookies
When you click an affiliate link within a review, reader’s guide, or sponsored feature (clearly labelled as such), a temporary tracking cookie may be placed to attribute any purchase you make to NorwichWire.co.uk. This helps fund our journalism at no extra cost to you. These cookies are non‑essential and are only set with your consent. For more detail, see our Advertising & Affiliate Disclosure.
Embedded media cookies
Some of our articles include embedded content from third‑party platforms – for example, YouTube videos, Spotify playlists, or social media timelines (such as X/Twitter or Facebook). When you interact with these embeds, the third party may set its own cookies for their own purposes (e.g. analytics, personalisation). We do not control these cookies. If you do not consent to non‑essential cookies, embedded media will be shown in a privacy‑friendly placeholder and will only become active once you click to load the third‑party content. Please consult the relevant platform’s cookie policy for further information.
Your consent and how to change preferences
When you first visit NorwichWire.co.uk, a clear cookie banner appears, asking you to accept or decline non‑essential cookies. You can customise your choices by clicking “Cookie Settings” in the banner or by visiting our Cookie Policy page at any time. Your preference is stored for 12 months. You can also manage cookies through your browser settings – most browsers allow you to block or delete all cookies, or to set alerts when a cookie is placed. Note that disabling cookies may limit some features of our site.
Retention of cookies
Session cookies expire when you close your browser. Persistent cookies remain on your device for a set period – typically up to 12 months for analytics and affiliate cookies, and up to 30 days for advertising cookies – unless you delete them earlier via your browser. We review our cookie list regularly and remove any cookies that are no longer needed.
Contact us about cookies
If you have questions about this Cookie Policy or wish to raise a concern about how we use tracking technologies, please email our data privacy team at privacy@norwichwire.co.uk. You can also find our full contact details on our Contact page.
This policy forms part of our broader commitment to transparency, as set out in our Editorial Policy and our Privacy Policy. For information about how we handle complaints regarding data practices, please see our Complaints Procedure.